This article is from Train the Trainer Email Course:
Module 1: Sharelist (Part 2 of 3)
After we quantify (write 100 names) using the Executive Memory Jogger we then qualify our prospects.
When I was still employed, our products were dried mangoes.
The process starts from raw materials (fresh mangoes) to sorting to processing to drying to packaging to finished product.
The sorting part is where mangoes are inspected if the mangoes were overweight, underweight, overripe or just right.
If substandard mangoes are processed, then the finished product will not be desirable. Some will be too tough to bite, some will have dark yellow color, some will be too sweet or sour.
So the sorting part is a very crucial step in the process and that is why it should be done in the first few steps.
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| Qualify (Sorting) of your prospect list or sharelist using MACHODA |
Same thing with being in the people business. Our goal is to share financial education to people. However, to minimize rejection and optimize results, we need to learn how to sort or how to qualify our prospects.
To qualify our prospects we will be using MACHODA:
M – arried: these people are committed people as one of the biggest commitments they have made is saying “i do.”
Thus approaching them the right way and saying, if you really are serious and committed with your future then saving and planning the right way is a must.
A – ge 25+: these people are starting to get matured. Normally after college around 20+ years old, they would spend all their income into getting what they always wanted. You only live once, YOLO as they say.
But at age 25+, they will begin to realize that making money is hard and so is saving. Reality will hit them and are now open to listen to opportunities.
C – hildren: people with children are also the best prospects. They are the ones that fits exactly the X-curve concept.
By asking, “what if we die too soon, are we protected enough to provide for our children even when we are gone?”
“What if we live too long? Are we preparing retirement already so that we don’t become a burden to our children when we are old?”
H – ome owner: people with monthly mortgage payments are not a stranger to the concept of saving for the future. Thus, these people are easy to talk to in terms of saving and investing.
O – ccupation: of course, you don’t go out there talking to unemployed people or to students or to bums (tambay). They can not relate that working for money is hard.
Thus talking with income earners, we need to let them realize that making money is one thing but keeping money is another important thing to learn.
D – issatisfied: these people are not where they want to be. They want a better opportunity, better fulfillment.
Probably a career that’s not repetitive, redundant or boring, and wants a career of deeper purpose like helping people while getting paid.
That’s exactly what happened to me.
A – mbitious: these people want to be rich. Period. And they know that employment can not provide that desired goal.
Then our business opportunity is perfect for them.
Equip ourselves for battle
Again, to qualify our prospects we use MACHODA.
With this in mind, there are different ways to approach them. We just need to equip ourselves with the right arsenal.
Again, the field is a battle ground. It is a battle between poverty and abundance mindset. We don’t go to war without the right tools, weapons and armors.
In my next email, I will share to you different sources where we will get our raw materials.
Have you ever heard yourself or your team mates saying:
“Na Ubosan na aku ng kakilala.”
Well, you won’t be saying that anymore when you will learn the 4 areas of prospecting.
See yah!
Invest in your growth,
Tiyo Pilo
