People Business: The Raw Material in your Business

This article is from Train the Trainer Email Course:
Module 1: Sharelist (Part 1 of 3)

If you have a bakeshop, your raw material is flour. If you have a repair shop, your inventory are your tools.

In a people business, our inventory are names.

Since IMG is in the people business (we are in the business of teaching people financial education), then our inventory are names.

Thus, if we want to become an effective trainer, we need to have what we call a “share list.” – our raw material, our inventory.

Are you committing these mistakes in creating a prospect list?

What is a share list?

Is a list of people who may or may not join you. Is a list of people who may or may not buy from you.

It’s a list of people you care about and you want to share your opportunity (your business, products or your advocacy) with.

Don’t discriminate, don’t eliminate names. Just write them all down.

Remember: No flour, no bread, no business. No share list, no names, no inventory, no business.

All effective financial trainers have share lists!

Do you commit these mistakes?

Mistake 1: People don’t write a share list and just trust their memories. While this may not be wrong, the challenge of not writing it down is that you don’t have an opportunity to follow them up. Which we will discus later

Mistake 2: Not only we don’t write names down, we even approach them all as fast as we can.

This is what happened to me, I was so excited after hearing about IMG, that I immediately discussed it to my families and friends.

and BOOM: I received quite a number of rejections.

“I am not interested.”

“I am busy.”

“Sorry, I have no money.”

Seen-zoned.

Ouch!

The truth is, we don’t need to approach them all right away. First, we need to create an effective share list with the right approach and strategy.

How to create an effective share list?

Here are 4 steps to create an effective share list:

1. As a start, write 100 names.
2. Qualify the top 25.
3. Narrow further down and prioritize the top 5.
4. Approach the top 5 in the list.

That’s why it is very important to qualify our prospects first because as much as we want to share to everyone, an effective trainer knows how to prioritize to optimize results.

How to qualify our prospects? 

But before that, we need to write our first 100 names.

To help us in writing our first 100 names, we will use the aid of Executive Memory Jogger (credits to IMG).

This will help us remember the potential prospects that we might have forgotten.

While, we can just easily remember names by trusting our memory, we want our business to run as systematic as possible.

With the help of the executive memory jogger, it is easy for us to remember and write 100 names and the process is so duplicatable.

First Step

Start your business the right way. Do it right, do it with pride:

1. Write down 100 names using the help of the executive memory jogger.

Click here to download the executive memory jogger

The next step would then be to qualify our prospects.

Again, as much as we want to share our opportunity to everyone, we need to learn who to approach first so we can get the results we want as soon as possible.

As for now, this is it! Check our next email to you.

Invest in your growth,

Tiyo Pilo